{"id":4963,"date":"2023-10-24T14:46:24","date_gmt":"2023-10-24T14:46:24","guid":{"rendered":"https:\/\/prezenz.com\/?page_id=4963"},"modified":"2023-11-26T14:57:18","modified_gmt":"2023-11-26T14:57:18","slug":"resources","status":"publish","type":"page","link":"https:\/\/prezenz.com\/en\/resources\/","title":{"rendered":"Resources"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4963\" class=\"elementor elementor-4963\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-706c04b elementor-section-height-full elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"706c04b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2.100000000000000088817841970012523233890533447265625,&quot;sizes&quot;:[]},&quot;sticky&quot;:&quot;top&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_range&quot;:&quot;viewport&quot;,&quot;background_motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;animation&quot;:&quot;none&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;_ha_eqh_enable&quot;:false,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-c0760a2 elementor-invisible\" data-id=\"c0760a2\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73c7763 elementor-widget elementor-widget-heading\" data-id=\"73c7763\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">digital marketing articles<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a29ebe3 elementor-widget elementor-widget-heading\" data-id=\"a29ebe3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We're happy to share our passion and experience.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4812ff3 elementor-hidden-mobile\" data-id=\"4812ff3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ff26c9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6ff26c9\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ce51d6\" data-id=\"4ce51d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1747dc0 elementor-widget elementor-widget-image\" data-id=\"1747dc0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"44\" height=\"39\" src=\"https:\/\/prezenz.com\/wp-content\/uploads\/top-white-1.svg\" class=\"attachment-large size-large wp-image-4970\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cff5afc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cff5afc\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-29e34d8\" data-id=\"29e34d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-045b9b8\" data-id=\"045b9b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1be6a73 elementor-widget elementor-widget-text-editor\" data-id=\"1be6a73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Passionate about the possibilities of digital marketing, we love to share our knowledge.<\/p><p>Follow Andreas on <strong>Medium<\/strong><br \/><a href=\"https:\/\/medium.com\/@ahassel\/list\/andreas-digital-marketing-stories-624d19c2cd1f\" target=\"_blank\" rel=\"noopener nofollow\">medium.com\/@ahassel\/subscribe<\/a><\/p><p>PS : we have other guides, reports, lists in the <a href=\"\/fr\/ressources-marketing\/\">french ressource section<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-925f4e1 elementor-widget elementor-widget-shortcode\" data-id=\"925f4e1\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\t<div id=\"display-medium-owl-demo\" class=\"display-medium-owl-carousel\">\r\n\t\t\t\t\t<div class=\"display-medium-item\">\r\n\t\t\t\t<a href=\"https:\/\/medium.com\/@ahassel\/do-you-speak-the-language-of-your-users-a7fb08061d97?source=rss-1e23f8994d2f------2\" target=\"_blank\" rel=\"nofollow noopener\">\r\n\r\n\t\t\t\t\t<div data-src=\"\/\/i.imgur.com\/p4juyuT.png\" class=\"lazyOwl medium-image\"><\/div>\t\t\t\t\t<p class=\"display-medium-title details-title\">Do you speak the language of your users?<\/p>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t<p class=\"display-medium-subtitle\">\r\n\t\t\t\t\tDigital marketing is a constantly evolving discipline, and companies must constantly adapt to new trends if they are to be effective. One...\t\t\t\t<\/p>\r\n\t\t\t\t<p class=\"display-medium-date-read\">\r\n\t\t\t\t\t<span class='display-medium-date'>Dec 13, 2023<\/span> \/\r\n\t\t\t\t\t<a href=\"https:\/\/medium.com\/@ahassel\/do-you-speak-the-language-of-your-users-a7fb08061d97?source=rss-1e23f8994d2f------2\" target=\"_blank\" class=\"text-right display-medium-readmore\" rel=\"nofollow noopener\">Read More<\/a>\r\n\t\t\t\t<\/p>\r\n\t\t\t<\/div>\r\n\r\n\t\t\t\t\t<div class=\"display-medium-item\">\r\n\t\t\t\t<a href=\"https:\/\/medium.com\/@ahassel\/do-you-really-need-web-objectives-a0debf838bc4?source=rss-1e23f8994d2f------2\" target=\"_blank\" rel=\"nofollow noopener\">\r\n\r\n\t\t\t\t\t<div data-src=\"\/\/i.imgur.com\/p4juyuT.png\" class=\"lazyOwl medium-image\"><\/div>\t\t\t\t\t<p class=\"display-medium-title details-title\">Do you really need web objectives?<\/p>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t<p class=\"display-medium-subtitle\">\r\n\t\t\t\t\tA company website is an essential marketing and sales tool. It helps to communicate and present the company, its products or services, an...\t\t\t\t<\/p>\r\n\t\t\t\t<p class=\"display-medium-date-read\">\r\n\t\t\t\t\t<span class='display-medium-date'>Dec 05, 2023<\/span> \/\r\n\t\t\t\t\t<a href=\"https:\/\/medium.com\/@ahassel\/do-you-really-need-web-objectives-a0debf838bc4?source=rss-1e23f8994d2f------2\" target=\"_blank\" class=\"text-right display-medium-readmore\" rel=\"nofollow noopener\">Read More<\/a>\r\n\t\t\t\t<\/p>\r\n\t\t\t<\/div>\r\n\r\n\t\t\t\t\t<div class=\"display-medium-item\">\r\n\t\t\t\t<a href=\"https:\/\/medium.com\/@ahassel\/how-do-you-transform-a-lead-into-a-customer-bc93b7fa8840?source=rss-1e23f8994d2f------2\" target=\"_blank\" rel=\"nofollow noopener\">\r\n\r\n\t\t\t\t\t<div data-src=\"\/\/i.imgur.com\/p4juyuT.png\" class=\"lazyOwl medium-image\"><\/div>\t\t\t\t\t<p class=\"display-medium-title details-title\">How do you transform a lead into a customer?<\/p>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t<p class=\"display-medium-subtitle\">\r\n\t\t\t\t\tTagging helps to assign information to contacts in a CRM or marketing automation software. These tags can be used to organize contacts, t...\t\t\t\t<\/p>\r\n\t\t\t\t<p class=\"display-medium-date-read\">\r\n\t\t\t\t\t<span class='display-medium-date'>Nov 20, 2023<\/span> \/\r\n\t\t\t\t\t<a href=\"https:\/\/medium.com\/@ahassel\/how-do-you-transform-a-lead-into-a-customer-bc93b7fa8840?source=rss-1e23f8994d2f------2\" target=\"_blank\" class=\"text-right display-medium-readmore\" rel=\"nofollow noopener\">Read More<\/a>\r\n\t\t\t\t<\/p>\r\n\t\t\t<\/div>\r\n\r\n\t\t\t\t\t<div class=\"display-medium-item\">\r\n\t\t\t\t<a href=\"https:\/\/medium.com\/@ahassel\/does-your-client-really-feel-special-297c8fadd0d3?source=rss-1e23f8994d2f------2\" target=\"_blank\" rel=\"nofollow noopener\">\r\n\r\n\t\t\t\t\t<div data-src=\"\/\/i.imgur.com\/p4juyuT.png\" class=\"lazyOwl medium-image\"><\/div>\t\t\t\t\t<p class=\"display-medium-title details-title\">Does your client really feel special?<\/p>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t<p class=\"display-medium-subtitle\">\r\n\t\t\t\t\tMessages and marketing offers are more and more tailored to each specific user. Adopting these strategies enables companies to connect wi...\t\t\t\t<\/p>\r\n\t\t\t\t<p class=\"display-medium-date-read\">\r\n\t\t\t\t\t<span class='display-medium-date'>Nov 13, 2023<\/span> \/\r\n\t\t\t\t\t<a href=\"https:\/\/medium.com\/@ahassel\/does-your-client-really-feel-special-297c8fadd0d3?source=rss-1e23f8994d2f------2\" target=\"_blank\" class=\"text-right display-medium-readmore\" rel=\"nofollow noopener\">Read More<\/a>\r\n\t\t\t\t<\/p>\r\n\t\t\t<\/div>\r\n\r\n\t\t\t\t\t<div class=\"display-medium-item\">\r\n\t\t\t\t<a href=\"https:\/\/medium.com\/@ahassel\/is-seo-dead-ef97d2077619?source=rss-1e23f8994d2f------2\" target=\"_blank\" rel=\"nofollow noopener\">\r\n\r\n\t\t\t\t\t<div data-src=\"\/\/i.imgur.com\/p4juyuT.png\" class=\"lazyOwl medium-image\"><\/div>\t\t\t\t\t<p class=\"display-medium-title details-title\">Is SEO dead?<\/p>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t<p class=\"display-medium-subtitle\">\r\n\t\t\t\t\tArtificial intelligence (AI) is set to replace lists of search engine results pages (SERPs) in the not-too-distant future. Currently, SER...\t\t\t\t<\/p>\r\n\t\t\t\t<p class=\"display-medium-date-read\">\r\n\t\t\t\t\t<span class='display-medium-date'>Oct 30, 2023<\/span> \/\r\n\t\t\t\t\t<a href=\"https:\/\/medium.com\/@ahassel\/is-seo-dead-ef97d2077619?source=rss-1e23f8994d2f------2\" target=\"_blank\" class=\"text-right display-medium-readmore\" rel=\"nofollow noopener\">Read More<\/a>\r\n\t\t\t\t<\/p>\r\n\t\t\t<\/div>\r\n\r\n\t\t\t\t\t<div class=\"display-medium-item\">\r\n\t\t\t\t<a href=\"https:\/\/medium.com\/@ahassel\/your-site-visitors-are-not-doing-what-you-expect-them-to-do-ccc7d68540d2?source=rss-1e23f8994d2f------2\" target=\"_blank\" rel=\"nofollow noopener\">\r\n\r\n\t\t\t\t\t<div data-src=\"\/\/i.imgur.com\/p4juyuT.png\" class=\"lazyOwl medium-image\"><\/div>\t\t\t\t\t<p class=\"display-medium-title details-title\">Your site visitors are not doing what you expect them to do?<\/p>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t<p class=\"display-medium-subtitle\">\r\n\t\t\t\t\tUser behavior on a website is the result of multiple factors, from their point of origin to their initial intention and the way they inte...\t\t\t\t<\/p>\r\n\t\t\t\t<p class=\"display-medium-date-read\">\r\n\t\t\t\t\t<span class='display-medium-date'>Oct 24, 2023<\/span> \/\r\n\t\t\t\t\t<a href=\"https:\/\/medium.com\/@ahassel\/your-site-visitors-are-not-doing-what-you-expect-them-to-do-ccc7d68540d2?source=rss-1e23f8994d2f------2\" target=\"_blank\" class=\"text-right display-medium-readmore\" rel=\"nofollow noopener\">Read More<\/a>\r\n\t\t\t\t<\/p>\r\n\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<script type=\"text\/javascript\">\r\n\t\tfunction initializeOwl(count) {\r\n\t\t\tjQuery(\".display-medium-owl-carousel\").owlCarousel({\r\n\t\t\t\titems: count,\r\n\t\t\t\tlazyLoad: true,\r\n\t\t\t});\r\n\t\t}\r\n\t<\/script>\r\n\t<script>initializeOwl(3);<\/script><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5f53c90\" data-id=\"5f53c90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c9a6ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c9a6ee\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bad7495\" data-id=\"bad7495\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>digital marketing articles We&#8217;re happy to share our passion and experience. Passionate about the possibilities of digital marketing, we love to share our knowledge. Follow Andreas on Mediummedium.com\/@ahassel\/subscribe PS : we have other guides, reports, lists in the french ressource section.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4963","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/prezenz.com\/en\/wp-json\/wp\/v2\/pages\/4963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prezenz.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/prezenz.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/prezenz.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prezenz.com\/en\/wp-json\/wp\/v2\/comments?post=4963"}],"version-history":[{"count":19,"href":"https:\/\/prezenz.com\/en\/wp-json\/wp\/v2\/pages\/4963\/revisions"}],"predecessor-version":[{"id":5152,"href":"https:\/\/prezenz.com\/en\/wp-json\/wp\/v2\/pages\/4963\/revisions\/5152"}],"wp:attachment":[{"href":"https:\/\/prezenz.com\/en\/wp-json\/wp\/v2\/media?parent=4963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}