{"id":2854,"date":"2023-01-11T17:29:25","date_gmt":"2023-01-11T17:29:25","guid":{"rendered":"https:\/\/prezenz.com\/?post_type=ressources&#038;p=2854"},"modified":"2023-02-06T13:09:31","modified_gmt":"2023-02-06T13:09:31","slug":"benchmarks-email-marketing","status":"publish","type":"ressources","link":"https:\/\/prezenz.com\/fr\/ressources-marketing\/benchmarks-email-marketing\/","title":{"rendered":"Benchmarks &#8211; E-mail marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2854\" class=\"elementor elementor-2854\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f33b9ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f33b9ce\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2b973581\" data-id=\"2b973581\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b69986f elementor-widget elementor-widget-heading\" data-id=\"4b69986f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/prezenz.com\/fr\/category\/benchmarks\/\" rel=\"tag\">Benchmarks<\/a><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-153d6173 elementor-widget elementor-widget-heading\" data-id=\"153d6173\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Quels sont les r\u00e9sultats du marketing par email dans votre secteur d\u2019activit\u00e9 ?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-272eddf3 elementor-widget elementor-widget-text-editor\" data-id=\"272eddf3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Nous avons r\u00e9colt\u00e9 les chiffres pour vous.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:897,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0}\">Nous avons r\u00e9colt\u00e9 les chiffres pour vous.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-355ca288\" data-id=\"355ca288\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77f8336a elementor-widget elementor-widget-image\" data-id=\"77f8336a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"520\" height=\"520\" src=\"https:\/\/prezenz.com\/wp-content\/uploads\/email-benchmarks-cta.svg\" class=\"attachment-large size-large wp-image-385\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7905b9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7905b9e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55c4ab5\" data-id=\"55c4ab5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ade308 elementor-widget elementor-widget-breadcrumbs\" data-id=\"6ade308\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Accueil<\/span><\/p><\/nav>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6681a4f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6681a4f6\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-75a4e208\" data-id=\"75a4e208\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a950d elementor-widget elementor-widget-image\" data-id=\"4a950d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"227\" height=\"320\" src=\"https:\/\/prezenz.com\/wp-content\/uploads\/email-benchmarks-file-2.gif\" class=\"attachment-large size-large wp-image-2518\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-752fe7cd\" data-id=\"752fe7cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39c118fa elementor-widget elementor-widget-text-editor\" data-id=\"39c118fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Parmi les canaux de marketing digitaux, le marketing par email est souvent celui qui apporte le meilleur retour sur investissement. Les co\u00fbts pour envoyer un message est faible et la liste de contact correspond (normalement) \u00e0 des prospects qualifi\u00e9s et des clients qui sont plus susceptibles de r\u00e9agir positivement. \\n\\nEst-ce que vos r\u00e9sultats actuels sont similaires aux r\u00e9sultats constat\u00e9s dans votre industrie ? \\n\\nNous avons r\u00e9colt\u00e9 les chiffres pour vous. Recevez gratuitement le rapport dans votre bo\u00eete email. &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:897,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0}\">Parmi les canaux de marketing digitaux, le marketing par email est souvent celui qui apporte le meilleur retour sur investissement. Les co\u00fbts pour envoyer un message est faible et la liste de contact correspond (normalement) \u00e0 des prospects qualifi\u00e9s et des clients qui sont plus susceptibles de r\u00e9agir positivement. <\/span><\/p><p>Est-ce que vos r\u00e9sultats actuels sont similaires aux r\u00e9sultats constat\u00e9s dans votre industrie ? Nous avons r\u00e9colt\u00e9 les chiffres pour vous.<\/p><p>Recevez gratuitement le document benchmarks e-mail marketing dans votre bo\u00eete email.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-158603cc\" data-id=\"158603cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c315492 elementor-widget elementor-widget-template\" data-id=\"c315492\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"2790\" class=\"elementor elementor-2790\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ddd0e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ddd0e9\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e4e3a4\" data-id=\"0e4e3a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e49a94 elementor-widget elementor-widget-html\" data-id=\"8e49a94\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"text\/javascript\" src=\"https:\/\/form.jotform.com\/jsform\/230084406559356\"><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83aa160 elementor-widget elementor-widget-text-editor\" data-id=\"83aa160\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En cliquant sur le bouton ci-dessus, vous acceptez notre <a href=\"#confidentialite-popup\">d\u00e9claration de confidentialit\u00e9<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-181b691 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"181b691\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-afba5ff\" data-id=\"afba5ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c63ee32 elementor-widget elementor-widget-text-editor\" data-id=\"c63ee32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Atteignez vos audiences avec des messages personnalis\u00e9s \u00e0 moindre co\u00fbt.<\/strong><\/p><p>D\u00e8s le d\u00e9but des premiers e-mails commerciaux, nous avons pris l\u2019habitude de prendre en compte tous les d\u00e9tails dans la mise en place des envois pour am\u00e9liorer le taux de d\u00e9livrabilit\u00e9, le taux d&#8217;ouverture, le taux de clic, l\u2019affichage correct dans les clients e-mail et \u00e9viter que les messages tombent dans les spams.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d2f699b\" data-id=\"d2f699b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Quels sont les r\u00e9sultats du marketing par email dans votre secteur d\u2019activit\u00e9 ?<\/p>\n","protected":false},"featured_media":385,"menu_order":0,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-2854","ressources","type-ressources","status-publish","format-standard","has-post-thumbnail","hentry","category-benchmarks"],"_links":{"self":[{"href":"https:\/\/prezenz.com\/fr\/wp-json\/wp\/v2\/ressources\/2854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prezenz.com\/fr\/wp-json\/wp\/v2\/ressources"}],"about":[{"href":"https:\/\/prezenz.com\/fr\/wp-json\/wp\/v2\/types\/ressources"}],"version-history":[{"count":1,"href":"https:\/\/prezenz.com\/fr\/wp-json\/wp\/v2\/ressources\/2854\/revisions"}],"predecessor-version":[{"id":4829,"href":"https:\/\/prezenz.com\/fr\/wp-json\/wp\/v2\/ressources\/2854\/revisions\/4829"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prezenz.com\/fr\/wp-json\/wp\/v2\/media\/385"}],"wp:attachment":[{"href":"https:\/\/prezenz.com\/fr\/wp-json\/wp\/v2\/media?parent=2854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prezenz.com\/fr\/wp-json\/wp\/v2\/categories?post=2854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prezenz.com\/fr\/wp-json\/wp\/v2\/tags?post=2854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}