Your e-mail marketing expert
Send effective messages to engage with your audiences.
E-mailing is one of the most effective communication methods to build audience loyalty and achieve business objectives. To launch new services or products, to offer a direct sales promotion, to manage loyalty actions, or simply to maintain a regular contact, e-mails remain essential.
Specialized in e-mail marketing for more than 20 years, Prezenz helps you define your strategy, create your messages, program the automations and launch your e-mail campaigns. With us, your messages will be as aesthetically pleasing as they will be effective in reaching your objectives.
- Definition of objectives and strategies
- Creation of impactful messages
- Building HTML templates compatible with e-mail clients
- Validation of contact emails (reputation management)
- List management and segmentation
- Personalization of shipments
- Optimization for opens and clicks
- Reporting and analysis of results
- Message automation (autoresponders)
- Integration with the main CRM
There are several types of email marketing, including the following:
- Newsletters: These are regular emails sent to a company’s subscribers to provide updates, news and other information about the company and its products or services.
- Promotional emails: These are emails sent to promote a specific product or offer, such as a sale or discount. They are often used to drive traffic to a website or encourage people to make a purchase.
- Transactional emails: These are emails sent in response to a specific action taken by the recipient, such as a purchase or registration for a service. They can include receipts, confirmation emails and other types of information related to the recipient’s specific interaction with the company.
- Event-triggered emails: These are emails sent in response to a specific event or trigger, such as a user’s birthday or the anniversary of their first purchase. They are often personalized and can be used to strengthen customer relationships.
- Abandoned cart emails: These are emails sent to customers who have added items to their online cart but have not completed the purchase. They are often used to remind customers of the items in their cart and encourage them to complete their purchase.
Email marketing can be an effective way to reach a large audience at a relatively low cost. It can be used to promote a product or service, inform customers of upcoming events or sales, or simply keep them informed of what’s going on in your business. In addition, email marketing allows you to track the success of your campaigns, so you can see how many people open your messages and click on the links in them. This information can help you refine your e-mail marketing strategy and make it even more effective.
Yes, email marketing can still be an effective way to reach your audience. While some people consider e-mail an outdated form of communication, the fact is that it is still widely used and is a very effective way to communicate with your customers. A recent study found that email has an average return on investment (ROI) of $38 for every dollar spent, making it one of the most effective digital marketing channels. Of course, the effectiveness of e-mail marketing depends on your target audience and how well your campaigns are tailored to their interests and needs. It’s always a good idea to test different strategies and track the results to see what works best for your business.
There are several ways to build a contact list for your email marketing campaigns. One is to use a sign-up sheet at your physical location, such as a store or office, where customers can provide their email address.
You can also collect email addresses on your website, either by adding a registration form to your site or by using tools that allow people to create accounts or make purchases on your site.
In addition, you can purchase email lists from third-party vendors, but these lists are not always current and may not include people interested in your business. It is important to only send emails to people who have explicitly given you permission to contact them, as sending unsolicited emails (also known as “spam”) can damage your reputation and result in penalties.
Reach your audiences with personalized messages at a lower cost.
From the very beginning of the first commercial e-mails, we made a habit of taking into account all the details in the setting up of the sendings to improve the deliverability rate, the opening rate, the click rate, the correct display in the e-mail clients and to avoid that the messages fall into the spam.
Do you need a global e-mail marketing strategy or a one-time campaign? We are able to meet your needs using the most effective tools in email marketing, including:
- Mailer Lite
- Infomaniak Mail
- Campaign Monitor
- Get Response
We have collected the numbers for you.
This document is in French!
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