Your Display Ads agency
Increase the visibility and awareness of your brand.
Visual ads (images/videos) help build your brand through wide distribution across a multitude of sites and mobile apps. This highly visual format allows you to stand out to users and draw their attention to your brand and your products whether for local, national or international campaigns.
Active in the conception, planning and creation of visual advertisements for more than 20 years, we accompany you in the implementation and the diffusion of your static, animated and interactive banner campaigns (animated Gif, HTML5, video) in Switzerland and internationally.
- Definition of objectives and audiences
- Selection of networks / advertising locations
- Selection of formats (native, banners, videos, etc.)
- Creation of ads (JPG, animated GIF, HTML5, video)
- Goal configuration (outcome measures)
- Follow-up and optimization of campaigns
- Analysis of the results
Display Ads are online advertisements that involve the use of banner ads, videos and other creative forms that are displayed on websites and applications. These advertisements are generally designed to build awareness of a product or service through visual formats that can display the product and brand logo. Targeting is done based on factors such as demographics, interests and browsing behavior. Display ads are effective in building brand awareness.
Display advertising can be effective in several ways:
- Targeting: Display ads can be targeted to specific audiences based on factors such as demographics, interests and browsing behavior. This allows companies to show their ads to people who are most likely to be interested in their products or services, which can help increase the effectiveness of the ad campaign.
- Visual appeal: display ads often include images, videos and other visual elements, which can make them more appealing to the audience. This can help increase the chances that people will notice the ads and take action, such as clicking on them to learn more about the advertised product or service.
- Brand awareness: Display ads can help increase brand awareness by repeatedly showing the brand logo, colors and other brand elements to potential customers. This can help establish a strong, recognizable brand in the minds of consumers, which can benefit businesses in the long run.
- Measurement and analytics: Many display advertising platforms offer tools to measure ad performance and analyze data to determine which ads are most effective. This allows companies to continually improve their advertising campaigns and make them more effective over time.
There are several different formats for poster campaigns:
Banner ads: This is the most common type of display ad, which usually appears at the top or bottom of a web page in a rectangular format. They can include images, videos and other visuals, and they often include a call-to-action (CTA) that encourages people to click on the ad to learn more.
Native ads: these ads are designed to blend into the content of a website or app, so that they appear to be part of the user’s natural experience. They often take the form of sponsored content or recommended products, and can be effective in attracting users without being intrusive.
Rich media ads: these ads are designed to be interactive and engaging, and often include elements such as animations, videos and sound. They can be effective in getting users’ attention and encouraging them to take action, such as clicking on the ad or engaging with it in some way.
Video ads: These ads take the form of short videos that are played automatically when a user visits a website or application. They can be effective in attracting users and getting a message across in an attractive and visual way.
Retargeting ads: These ads are shown to users who have already visited a company’s website or interacted with its ads in some way. They can be effective in reminding users of a product or service and encouraging them to take action, such as making a purchase.
Display ads can be served on a wide range of websites and applications, including news sites, social media platforms, shopping sites and more. Some ads are served on specific websites or applications related to the product or service being advertised, while others are served on a variety of websites and applications through ad networks. In some cases, display ads may also appear on other online platforms, such as online gaming platforms or streaming services.
Display advertising campaigns help build your brand.
We help brands build and strengthen brand awareness by taking into account consumer behavior and buying patterns to create compelling ads that are targeted to their needs. Display ads are also effective in supporting other means of communication and for remarketing.
Do you need a national or international campaign to increase your brand awareness? We are able to meet your needs thanks to our knowledge of the best distribution networks according to your demographic and geographic targeting and your budget.
- Google Display Network
- Facebook Audience Network
- Goldbach (TA Media)
- Taboola (native)
Check out the list of goals available on the major online media.
This document is in French!
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