Your Social Ads expert
Engage with your audiences on social media.
Social networks are very effective in targeting your audiences based on their behaviors and interests, while presenting your brand and your products in an attractive way. Since social media ads are close to organic publications, the attention and engagement rate of users is very high.
We have been running campaigns since the arrival of social networks. Since then, these platforms have developed powerful targeting capabilities through personalized audiences (interests, profiles, behaviors) and similar audiences that extend the reach to users who share the characteristics of existing audiences. The knowledge of these possibilities allows us to realize campaigns that exceed the usual return rates.
- Definition of objectives and audiences
- Selection of networks / advertising locations
- Selection of formats (native, banners, videos, etc.)
- Creation of ads (publications, carousels, videos, stories, etc.)
- Goal configuration (outcome measures)
- Follow-up and optimization of campaigns
- Analysis of the results
The benefit of social media ads can vary depending on a number of factors, including the target audience, the platform used and the quality of the ad itself. In general, social media ads are an effective way to reach a large targeted audience and increase brand awareness. Many companies have reported success with social media advertising, citing increased website traffic, leads and sales as a result of their campaigns. Social media ads are also a cost-effective way to communicate as they often have a lower cost per impression or click than other forms of online advertising. Overall, the benefit of social media ads depends on the specific goals and objectives of the business, as well as the quality of the ad design and targeting.
It is not possible to advertise on Facebook without having a page. Facebook requires all advertisers to have a page in order to run ads on the platform. This page is the public face of your business on Facebook, and it’s where people can learn more about your products or services, contact you and interact with your brand. Creating a Facebook page is simple and free, and can be a valuable way to connect with your audience and promote your business on the platform.
To advertise on Instagram, you will need to create a business account on the platform. A personal account can easily be converted to a business account. Once your business account is set up, you can use the Instagram Ads tool to create and manage your ad campaigns. To create an ad, you’ll need to choose the type of ad you want to create, target your audience, set your budget and bids, and track the performance of your ad.
The most professional method is to activate your Meta Business account (on your computer) and link your Instagram account. From now on, it is possible to activate Meta Ads and manage your Instagram ads, but also Facebook, Messenger and Audience Network from this single interface.
Ads on LinkedIn are an effective way to reach a highly targeted audience of professionals and decision makers. Many companies have had success with advertising on LinkedIn as it increases website traffic and generates leads that fuel business development efforts. LinkedIn offers several advertising formats: sponsored content, In-mail messages, LeadGen forms, etc. All of these opportunities help companies reach their target audience. The effectiveness of LinkedIn ads depends primarily on the company’s goals, the specific objectives of the campaign, and the quality of the targeting and ad design (message, graphics).
Social networks allow you to broadcast your brand to the people most interested in your products or services.
We help brands reach the right audiences by taking advantage of the targeting capabilities of social media. The detailed performance data provided by these platforms will help your brand make decisions based on the actions and interests seen.
Do you want to take advantage of the opportunities offered by social media to communicate with your audiences? Our experience in the creation of national and international campaigns guarantees you to work with a partner who masters the communication on the different social networks:
- Meta (Facebook, Instagram, Messenger)
Check out the list of goals available on the major online media.
How can we help you?
Discover our 3 formulas to meet your needs:
You want to work with an agency specialized in digital marketing? Contact us now and together we will define the best options to achieve your goals according to your needs and budget.