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Working on conversion rate optimization (CRO) will improve the percentage of your visitors who perform the desired action (purchase, contact, download, etc.). By focusing on the elements that drive conversion, it’s easier to maximize the effectiveness of your advertising and other marketing activities.

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Prezenz listens to consumer behavior and has extensive experience in optimizing landing pages, websites or e-commerce sites. We help you find the best formula to reach your business goals whether it is to generate more requests or more sales.

  • Creation and production of reception pages
  • Optimized content writing
  • Integration of contact forms
  • Automatic connection with popular CRMs
  • Configuration of conversions (objectives)
  • Implementation of testing and monitoring tools
  • Configuration of split tests (A/B or multivariate)
  • Analysis, report and recommendations

The conversion rate is the percentage of visitors to a website who perform a desired action. To calculate the conversion rate, you need to divide the number of conversions by the total number of visitors and then multiply the result by 100 to express it as a percentage. For example, if a website receives 100 visitors and 20 of them perform the desired action, the conversion rate will be 20/100 x 100 = 20%.

There is no single answer to this question, as the ideal conversion rate varies depending on the type of website, the industry and the specific goals of the company. However, as a rule of thumb, a good conversion rate is considered to be above 2% or 3%. That said, the average conversion rate for websites in the education and healthcare sectors is generally higher, at around 5-6%. It is important to keep in mind that these are only averages, and that some websites may have much higher or lower conversion rates depending on their specific circumstances.

There are many ways to increase conversion rates, and the specific strategies that work best for your business depend on your industry, target audience and goals. Here are some general tips that can help you improve your conversion rate:

  • Make sure your website is user-friendly and easy to navigate. This way, visitors will be more likely to stay on your site and take the desired action.
  • Optimize your website for mobile devices. More and more people are using their smartphones to browse the web, so it’s important to make sure your website is mobile-friendly.
  • Use compelling and persuasive text on your website. Your website copy should clearly explain what sets your company apart from the competition and why visitors should take the desired action.
  • Provide a clear and compelling call to action. Make it easy for visitors by providing a clear and visible call to action, such as a “Buy Now” button or a newsletter sign-up form.
  • Test and optimize your website. Use A/B testing to test different versions of your website and see which ones perform best. This will help you identify the most effective ways to increase your conversion rate.
  • Make sure your website loads quickly. Visitors are less likely to stay on a website that takes a long time to load, so it’s important to optimize the speed of your site.
  • Use social proof to build trust. Social proof, such as customer reviews and testimonials, can help build trust and credibility with potential customers, which can increase the likelihood that they will take the desired action.

By implementing these and other strategies, you can improve your website’s conversion rate and achieve your business goals.

The acronym CRO stands for “conversion rate optimization”. It is about increasing the percentage of visitors to a website who perform a desired action, such as making a purchase or filling out a form. Conversion rate optimization involves using various techniques, such as A/B testing, user research and data analysis, to identify and address the factors that prevent visitors from converting.

The goal of CRO is to improve the user experience on a website and make it easier for visitors to perform the desired action. This may involve changes to the design, layout and content of the site, as well as changes in marketing and sales processes. By improving the conversion rate, companies can increase their revenues and reach their goals more efficiently.

A/B testing, also known as split testing, is a method of comparing two versions of a website or application to determine which performs better. In an A/B test, one version of the website (the A) is presented to a control group of visitors, while a slightly different version (the B) is presented to a second group of visitors. The performance of the two versions is then compared to see which one performs better in terms of specific metrics, such as conversion rate or click-through rate.

A/B testing is a useful tool for identifying the most effective design, layout and content for a website or application. By comparing the performance of different versions of a website, companies can make data-driven decisions to improve the user experience and increase conversions.

Improve your conversion rates to increase your results.

Understanding your audience’s motivations and needs helps you meet their needs. All the details can matter and our role in marketing optimization is to identify the most effective content, offers and visuals.

Want to improve the results of your marketing efforts? We are able to implement techniques to increase your expected results in terms of conversions.

  • Google Optimize
  • WordPress
  • Leadpages
  • Unbounce
  • Etc.


Our guide will allow you to put AIDA to work.

This document is in French!

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Do you want to gain more skills in digital marketing?
Andreas, founder of Prezenz, is responsible for the training of the digital communication department at Cadschool, the first training center in the field of digital marketing in French-speaking Switzerland.

Take advantage of signing up for their group classes and we can meet at Cadschool in Geneva or Lausanne.